Privacy Policy

Effective Date: January 7, 2026

Tajo Tire, Inc. (“Tajo Tire,” “we,” “us,” or “our”) respects your privacy.
This Privacy Policy explains how we collect, use, and protect your information when you visit
tajotire.com (the “Site”), contact us, or interact with our services, including our SMS/text messaging program.

By using the Site or providing information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Information You Provide Directly

Name (first and last)

Contact details (phone number, mobile number, email address, mailing address)

Vehicle information (make, model, tire size, service needs)

Messages you send us (through forms, email, SMS, or phone)

Any other information you choose to provide

1.2 Automatically Collected Information

When you use the Site, we may automatically collect:

IP address

Browser type and version

Device identifiers

Pages you visit and time spent

Referring/exit pages

General location information

We may collect this using cookies, pixels, log files, and similar technologies.

1.3 Information from Third Parties

We may receive information about you from:

Payment processors

Appointment or booking systems

Marketing and analytics providers

Review platforms and social media (if you interact with us there)

2. How We Use Your Information

We use your information to:

Provide, schedule, and manage tire and related services

Respond to your inquiries, quote requests, and customer service needs

Send appointment confirmations, reminders, and follow-ups

Send SMS notifications and marketing messages when you give consent

Improve the Site, our services, and customer experience

Conduct analytics, reporting, and business operations

Comply with legal obligations and enforce our terms

3. SMS/Text Messaging Program

When you provide your mobile number and consent on our Site or in person, you may enroll in our
SMS/text messaging program (“SMS Program”).

3.1 Description of Messages

We may send:

Appointment confirmations, updates, and reminders

Service-related notifications (e.g., your vehicle is ready)

Occasional promotions, offers, and marketing messages

Customer satisfaction surveys or feedback requests

3.2 Consent

By submitting your mobile number and checking any consent box or otherwise indicating
your agreement, you authorize Tajo Tire to send you recurring SMS/text messages at the mobile number
you provide, using automated technology or a non-automated system.

Consent is not a condition of purchase.

Message frequency varies.

Message and data rates may apply depending on your mobile carrier and plan.

3.3 Opt-Out

You can opt out of marketing and informational texts at any time by replying STOP to any message.
After you send STOP, we may send a final confirmation message to confirm your opt-out.

You can also contact us by phone or email (see Section 11) to request that we stop sending SMS/text messages.

3.4 Help

If you need help with our SMS Program, you may text HELP to the number used to message you or contact us using the information in Section 11.

3.5 Carrier Disclaimer

Wireless carriers are not liable for delayed or undelivered messages. Availability and performance of messaging
may vary by carrier and device.

4. Legal Bases for Processing (Where Applicable)

Where required by law (such as in certain jurisdictions), we process your personal information based on:

Your consent (e.g., marketing emails and SMS)

Performance of a contract or steps taken at your request before entering a contract

Compliance with legal obligations

Our legitimate interests (such as improving our services and preventing fraud)

5. How We Share Your Information

We may share your information with:

Service providers and vendors that perform functions on our behalf (e.g., SMS providers, web
hosting, booking systems, payment processors, analytics services)

Business partners when necessary to fulfill services you request

Professional advisors (lawyers, accountants, etc.)

Authorities or law enforcement when required by law or to protect our rights, safety, or property

We do not sell your personal information for money. If we engage in activity that might be
considered a “sale” or “sharing” under applicable privacy laws, we will update this Policy and provide
any required rights and disclosures.

In the event of a merger, acquisition, or sale of all or a portion of our business, your information may
be transferred as part of that transaction.

6. Cookies and Similar Technologies

We may use cookies and similar technologies to:

Remember your preferences

Keep our Site secure

Analyze Site traffic and usage trends

Improve user experience and marketing efforts

You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent.
If you disable cookies, some features of the Site may not function properly.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your
personal information from unauthorized access, use, loss, or disclosure.

However, no method of transmission over the internet or electronic storage is 100% secure, and
we cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as necessary to:

Provide services and maintain our relationship with you

Comply with legal, tax, and accounting requirements

Resolve disputes and enforce our agreements

When information is no longer needed, we will delete or de-identify it in accordance with our data
retention policies and applicable law.

9. Your Choices & Rights

Depending on your location, you may have rights such as:

Accessing the personal information we hold about you

Requesting correction or updating of inaccurate information

Requesting deletion of your personal information

Opting out of certain data uses (such as marketing)

Withdrawing consent where processing is based on consent

To exercise these rights, contact us using the information in Section 11.
We may need to verify your identity before fulfilling your request.

You can also:

Opt out of marketing emails by clicking the “unsubscribe” link in those emails

Opt out of marketing texts by replying STOP as described above

10. Children’s Privacy

Our Site and services are not directed to children under 13 (or other age as defined by local law), and we
do not knowingly collect personal information from children. If we learn that we have collected information
from a child without appropriate consent, we will delete it.

11. Contact Us

If you have questions about this Privacy Policy or our practices, or to exercise your privacy
rights, please contact us:

Tajo Tire, Inc.
Waldorf, MD
Phone: (240) 346-1947

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the

top of this page. Your continued use of the Site or our services after any changes become effective signifies

your acceptance of the updated Policy.